In the daily work that, together with the wonderful team, I carry on in eBay we are lucky to be able to deal with many Italian PMI that are looking for opportunities to grow their business nationally and globally, sometimes to redemption from a contingent reality that in recent years has been particularly hard for them. Some for an economy that has struggled to grow at flourishing rates, others because of external events that have only complicated a situation already not easy.
This vibrant and creative entrepreneurial force, full of resources and willingness to do, in some situations has to deal with an extremely complex extra-economic context. This is the case for the entrepreneurs of L’Aquila who live in a territory still deeply wounded by the terrible earthquake of 2009, which occurs tomorrow, April 6th, the seventh anniversary.
Also for this reason eBay has taken the decision to adopt the city of L’Aquila and its companies, launching an initiative to rebuild the L’Aquila trade and encourage its digitization. This initiative, which starts from a strong link with the territory of L’Aquila where eBay, together with Confcommercio, has started a training course on e-commerce for local entrepreneurs, comes online today with a space dedicated to the city of L’Aquila. A virtual environment that aims to offer visibility to the real products of L’Aquila’s PMI and tell the stories of local entrepreneurs.
I strongly believe that online should not be substituted but, on the contrary, should be used alongside traditional trade to help Italian PMI to unleash their potential by offering them a market that is much wider than what they reach today, and national and global. This initiative, of which I am very proud, is the first of its kind in Italy. I am sure that L’Aquila, a community that with its entrepreneurial strength and desire to do has shown great tenacity, now has one more opportunity to return to fly, innovate and grow, even in support of traditional trade.
I firmly believe that there is still a lot to do for the digitization and dissemination of e-commerce, but I am equally convinced that this initiative could be an important driver for the economy of L’Aquila as it already is for more than 30 thousand Italian companies that honor us every day to have chosen eBay. A conviction that, once again, comes from the voice and gaze of the many entrepreneurs from L’Aquila who have already enthusiastically embraced this initiative and who will host me in their territory on Friday. My heartfelt thanks go to them for once again getting involved and my most sincere n’bocca à ju lupe [good luck].